Folgende Pressemeldung habe ich soeben gelesen:
Irish firm takes small screen to the big screen
03.08.2006 – Scanners could be coming to a cinema near you and it’s nothing to do with David Cronenberg’s head-exploding Eighties sci-fi flick. A new paperless ticketing system that could change the way the Irish public goes to the cinema and other entertainment venues has been created by two Dublin City University (DCU) graduates.
The system was debuted at the premiere of the new Miami Vice movie starring Colin Farrell. The system, entitled Fonaticket, is adding yet another dimension to the way the mobile phone is used and is reputedly drawing attention from industry.
By using the Fonaticket system, cinema goers will only need to bring their mobile phones along to the cinema to claim their tickets. After logging on to the Fonaticket website, a text message containing a unique bar code will be sent to the customer. This is then scanned at the cinema, saving consumers both time and hassle.
Louise Kirke, managing director of Icora, the creators of Fonaticket, says mobile ticketing will benefit both the consumer and business. Parents will no longer have to hand over their credit cards to their children and consumers can avoid queues, dealing with broken ticket machines or lost tickets, she lists as some advantages.
From a business perspective, companies will be able to cut down on paper, ink and machine-maintenance costs. Icora will charge an implementation fee to client businesses so consumers should not be affected. “Mobile ticketing is the future of the ticketing industry. Why waste commodities such as time, paper and ink when a faster, more efficient and environmentally friendly method of distribution is available?” says Kirke.
Icora launched the Fonaticket system on Tuesday night at UCI cinemas in Tallaght, Dublin with a special preview screening of Miami Vice. The firm is currently in negotiations with UCI’s head office in Manchester and, according to Kirke, the Tuesday night launch generated huge interest from other industries. Eventually, UCI and other venues will be able to set the system up on their websites and consumers will be able to buy the mobile tickets directly from there. “We will be able to implement the system whatever way the business requires us to do so,” says Kirke. “It depends on their procedures at the moment and how much they want to change them.”
Icora’s founders began working on Fonaticket when they were doing the masters in electronic commerce at DCU. The concept came to life in 2005.
Quelle: SiliconRepublic
Was mich hieran wirklich irritiert, ist das Bild. 2D Codes werden mit einem optischen Verfahren, das den Code als Ganzes erkennt, gelesen (derswegen sind sie ja so gut mit Handykameras nutzbar). Auf dem Bild ist aber, soweit man das erkennen kann, ein Scanner, der zeilenweise liest. Das kann m.E. nach nicht gehen, insb. wenn man bedenkt, daß dies auch noch in der Hand gehalten wird und dabei sicherlich ziemlich gewackelt wird. Auf den Seiten von Icora, den Machern von Fonaticket, sieht es dann schon anders aus. Dort sind die offensichtlich richtigen Scanner abgebildet.
In 2004 gab es in Irland schon einmal ein Projekt, Kinokarten auf Handys zu bringen. Damals war es die Firma Textus und die Lösung ging nicht in den Regelbetrieb. Drücken wir jetzt den Leuten von Fonaticket die Daumen.
Heike Scholz
Heike Scholz ist Gründerin von mobile zeitgeist, Mobile Consultant, gefragte Rednerin, Interviewpartnerin und Workshop-Leiterin.
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