Wir kennen ja alle solche Game Shows auf NeunLive, bei denen mehr oder weniger schlaue Leute anrufen, um ein Lösungswort zu nennen. Jetzt startet in den USA eine solche Show, allerdings mit dem Unterschied, daß hier die Spieler per SMS dabei sind. Diese Show dann auf dem Handy anschauen und mitspielen. So wachsen dann schon Mobile TV und Mobile Gaming zusammen. Schöne neue Welt! ;o)
Ich frage mich allerdings, warum diese Show in den USA startet. Weltweit führen wir Deutschen beim Versand von SMS die Ranglisten an, sind hier also Weltmeister. Dennoch werden solche innovativen Ideen wieder einmal nicht bei uns getestet.
is preparing to launch U.S. television’s first fully interactive live game show.
Beginning Aug. 28, “Midnight Money Madness” will air four nights a week, Monday through Thursday, at midnight. The two-hour program will be staged twice per night from its base in Los Angeles, first for East Coast viewers and then for the West Coast. TBS has committed to an eight-week trial.
There will be no contestants or audience in the studio. The viewers will be the contestants, and they can participate by registering their phone numbers through a 1-900 number, the Internet or SMS text messaging.
“Madness” contacts potential players, who will be piped in on-air to answer trivia questions or solve puzzles for cash prizes. A pair of hosts will preside over the show; their deals are being finalized.
“This is a great opportunity to learn and be part of the text-messaging phenomenon,” said Steve Koonin, executive vice president and chief operating officer of Time Warner-owned TBS and TNT. “It could be like ‘Dialing for Dollars’ for the next generation.”
“Madness” will test the domestic viability of a genre known as “participation TV” or “call TV.” The show’s producer, Endemol, has launched many formats relying on home viewer participation in more than 20 countries over the years, including “Puzzle Time,” “BrainTeaser” and “Quiz Night Live.” British broadcaster ITV in March launched an entire call TV digital channel, ITV Play.
“From an Endemol perspective, this is not new,” said Jon Vlassopulos, vice president of business development, strategic planning and digital media at Endemol USA. “For the U.S., it’s definitely new.”
Quelle: ZDnet
Heike Scholz
Heike Scholz ist Gründerin von mobile zeitgeist, Mobile Consultant, gefragte Rednerin, Interviewpartnerin und Workshop-Leiterin.
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