Not surprisingly, many of the 2007 Fierce 15 firms are focused on innovative applications–both for the consumer and enterprise markets. Applications, not equipment, were a common theme at the recent CTIA Wireless conference in Orlando where most of the companies on the show floor were demonstrating applications that would boost operator revenue. This was a striking change from the past when the focus was more on telecom equipment.

Location-based services, mobile banking and mobile payments are just a few of the compelling services that appear to be making progress with operators. Some of the companies we selected will take advantage of these trends and offer what we believe are groundbreaking solutions.