Atos Origin, an international IT services company and Scanbuy, Inc., a global provider of wireless commerce solutions, today announced the completion of an innovative mobile barcode platform created for Telefónica Móviles España, the largest wireless operator in Spain (TME). This platform is the first of its kind in Europe to combine multiple uses of barcodes on mobile handsets. Scanbuy’s platform supports TME’s strategy to facilitate access to mobile content and use of the handset as a transaction device for its 21.5 million subscribers and will be the first integrated platform combining couponing/ticketing and print-to-mobile. Atos Origin has been selected to provide systems integration and project management services to bring the solution to market. By selecting Scanbuy’s mobile barcode technology, TME will offer its Movistar subscribers access to content by simply pointing their camera phone at a two-dimensional barcode, to be found in advertising, on TV, business cards or websites. Scanbuy’s client application ensures quick and easy access to online data and multimedia services from a wide range of handsets. Scanbuy’s service platform will allow content providers to create, manage, and monitor their barcodes and to launch couponing and ticketing campaigns by sending barcodes within SMS or MMS. “Movistar is committed to delivering innovative user experience to its subscribers and Scanbuy, together with Atos Origin, helps us to fulfil this,” said Cayetano Lluch Mesquida, Managing Director, Technology and Services, Telefónica Móviles España. Atos Origin is already a trusted partner of TME with a strong track record in the mobile telecoms market.” “Being selected by Telefónica Móviles España, the leading mobile operator in Spain is not only proof of Scanbuy’s best of breed mobile barcode technology but it also positions Scanbuy as the global industry leader,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc. “Scanbuy provides mobile operators and content providers with more complete utility than any other vendor. Scanbuy will continue to add functionality to its platform and work with handset manufacturers to provide Telefónica Móviles España subscribers the best user experience possible.” “Thanks to this new integrated solution from Scanbuy, TME subscribers will be able to access mobile content and services using the easiest and latest print-to-mobile technology in the market,” stated Miguel Bravo, Global Account Director for Atos Origin. “Atos Origin has a proven record of over 20 years of accomplishment and experience in the telecoms sector and has the capacity, skills, and capability to provide global services,” he concluded.

The Paris transport system launched an interactive campaign using 2D codes with New York-based Scanbuy. The consumer can scan a code and see when the next bus or subway will arrive. There are over 160 bar codes in a single station! Consumers who don’t have a bar code scanning tool on their device can access the application to download through SMS or WAP.